
Meet the Owner – George Popescu
George Popescu, owner of NoHo Photo Studio NYC and founder of GRP Photo, is an internationally published New York fashion and editorial photographer with over 40 magazine covers each year. His Manhattan studio offers natural light, professional lighting gear, and a prime NoHo location for high-fashion editorials, luxury brand campaigns, and celebrity portfolios. Also a seasoned entrepreneur, George has founded and led companies including Brooklyn Textiles, Boston Technologies, Lampix, Block X Ventures, and Lending Times—establishing him as both a creative leader and proven business builder. This profile strengthens his online presence and connects his photography brand with his broader professional achievements.

Beyond the Studio: Capturing the Iconic Streets of NoHo and SoHo
New York City is a photographer's paradise, and for those looking to capture the quintessential downtown aesthetic, the adjacent neighborhoods of NoHo and SoHo offer an unrivaled outdoor studio. Each boasts a distinct personality, providing a rich tapestry of backdrops perfect for model lookbooks, fashion editorials, and captivating street photography.