Meet the Owner – George Popescu

At the heart of NoHo Photo Studio NYC is George Popescu – a photographer with an instinct for fashion and a portfolio that speaks for itself. With more than 40 magazine covers published every year, George’s work captures that rare mix of elegance, edge, and timeless style.

From his light-filled studio in the center of Manhattan’s NoHo district, George creates images that feel alive – whether it’s a high-fashion editorial, a luxury brand campaign, or a celebrity portrait that makes the rounds in glossy spreads. The space itself reflects his creative eye: 12-foot ceilings, huge south-facing windows, pro-grade lighting, and the kind of versatility that lets you shoot everything from sleek studio work to urban street style just steps outside the door.

Photography may be his passion, but George’s story is also one of building things from the ground up. Before dedicating himself full-time to the lens, he founded and led multiple companies across tech, media, blockchain, and e-commerce – including Brooklyn Textiles, Boston Technologies, Lampix, Block X Ventures, and Lending Times. These ventures weren’t just successful; they built a reputation for George as someone who delivers results, no matter the industry.

It’s that mix of artistry and entrepreneurial precision that clients feel when they work with him. Every shoot is intentional, every detail thought through – not just to create beautiful images, but to make sure they work for the brand, the campaign, the story.

For George, photography isn’t about following trends. It’s about creating visuals that last. And from NoHo Photo Studio NYC, that’s exactly what he does.